Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Funnel Explains Bumble Dating App Marketing
In this episode, Lucas and Luna break down how Bumble built a marketing funnel around female-first positioning. They trace the journey from awareness (viral launch campaigns and university partnerships) to interest (blog content and safety features) to decision (the subscription tiers Bumble Boost and Bumble Premium) to action (paid upgrades and in-app purchases). Lucas points out that Bumble's IPO filing in 2021 disclosed that only about 2.8 percent of monthly active users were paid subscribers, which makes their revenue model a classic narrowing funnel. They also discuss how the…
The skinny
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