Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Brand Positioning Changed the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how a strong brand positioning reshapes the classic AIDA funnel. Using examples from Volvo's safety focus and Apple's design ethos, they explain how awareness and interest can be compressed or even skipped when brand perception is powerful enough. They also discuss the risks of positioning misalignment, like when Pepsi tried to challenge Coca-Cola's authenticity. The hosts share how modern tools like social listening and surveys help marketers track positioning effectiveness at each funnel stage. The…
The skinny
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