Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Wears the Marketing Funnel on Its Sleeve
Lucas and Luna break down how Patagonia built a marketing funnel that starts not with a product, but with a mission to save the planet. They trace the journey from the iconic 'Don't Buy This Jacket' ad to the 2023 announcement that all profits go to environmental causes. Along the way, they explore how the company turns awareness into interest through storytelling, converts skeptics into buyers by walking the talk, and keeps customers engaged through Worn Wear repair programs and activism. Specific numbers include the $10 million donated to grassroots groups in 2022 and the…
The skinny
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