Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains Athletic Brewing Non-Alcoholic Beer
This episode of The Marketing Funnel Podcast breaks down how Athletic Brewing Company carved out a dominant position in the non-alcoholic beer category using the classic AIDA funnel. Lucas and Luna trace Athletic's journey from awareness (targeting sober-curious athletes and Dry January participants) through interest (education on the brewing process and taste innovation), decision (direct-to-consumer trial packs and retail placement near regular beer), and action (subscription model and repeat purchase via community events). The hosts discuss specific numbers: Athletic's 500%…
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