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How Patagonia Reinvented the Marketing Funnel for Used Gear
On this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Patagonia's Worn Wear program builds a marketing funnel that starts with repair, not purchase. They explore why selling used jackets and wetsuits generates higher customer lifetime value, how Patagonia turns the awareness stage into a sustainability conversation, and what other brands can learn from a company that asks customers to buy less. Specific numbers include Worn Wear's 50% gross margin on used gear and the 30% of new Patagonia customers who engaged with the program first. A sharp, concrete case…
The skinny
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