Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Warby Parker Reinvented the Try-On Funnel
In this episode, Lucas and Luna break down Warby Parker's clever marketing funnel, focusing on the Home Try-On program that transformed a high-barrier purchase into a low-risk decision. They trace how the brand built awareness through a specific social-media play, drove interest with a clear value proposition, and used the try-on experience to collapse the gap between consideration and purchase. Along the way, they discuss why offering five frames for free was a strategic bet on reducing friction, not just a customer perk, and how that decision rippled through every stage of the AIDA…
The skinny
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