Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Casper Built a Mattress Funnel on Sleep Storytelling
In this episode of The Marketing Funnel Podcast, Lucas and Luna deconstruct how Casper disrupted the mattress industry by building a marketing funnel around sleep storytelling rather than product specs. They trace the awareness stage—where Casper's viral blog posts and sleep studies turned a commodity into a culture—through interest (the perfect mattress quiz), decision (risk-free trials and unboxing videos), and action (word-of-mouth referrals). Specific numbers include Casper's 50,000 mattress sales in the first 28 days and the $100 million in venture funding that fueled the…
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