Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Allbirds Marketing Funnel Struggled After IPO
In this episode, Lucas and Luna dissect Allbirds' marketing funnel journey from a buzzy DTC startup to a public company facing growth challenges. They explore how the brand's awareness stage relied heavily on 'sustainable shoes' messaging, why the interest stage lost momentum as competitors copied the eco-angle, and how the decision stage suffered when performance reviews lagged. Using specific numbers—like 12.7% conversion rates pre-IPO dropping to 8.2% post-IPO—they trace where the funnel broke. They also discuss Allbirds' recent attempt to rebuild the action stage…
The skinny
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