Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Etsy’s Marketing Funnel Celebrates the Maker Economy
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Etsy built a marketing funnel that revolves around its sellers — the makers themselves. They examine how Etsy leverages its unique position as a two-sided marketplace: attracting buyers by featuring handmade, vintage, and craft-supply goods, while retaining sellers through community and storytelling. Lucas digs into specific data: Etsy’s active buyer base exceeded 95 million in 2025, with nearly 9 million active sellers. Luna questions how the funnel differs from mass-market competitors like Amazon Handmade. The…
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