How The New York Times Marketing Funnel Puts News Behind a Paywall

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages · Jul 12, 2026 · 9m · transcript

In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how The New York Times built a marketing funnel that turns casual readers into paying subscribers. They break down the specific numbers: 10 million-plus digital-only subscribers as of early 2026, $1.1 billion in digital revenue last year, and the key conversion mechanics — the 10-article metered paywall, the 'subscribe now' prompt frequency, and the bundling of news with Cooking, Games, and Wirecutter. They contrast the Times approach with The Washington Post's harder paywall and local papers&#x27…