Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Quip Built a Marketing Funnel on Electric Toothbrushes
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Quip—the direct-to-consumer electric toothbrush brand—built a marketing funnel that turned oral hygiene into a subscription business. Starting with a minimalist design and a razor-blade model of replacement heads, Quip used in-dentist-office sampling for top-of-funnel awareness, a low upfront price (just $25 for the brush) to move consumers through the interest and decision stages, and a seamless auto-refill subscription to lock in action. They discuss how Quip avoided traditional TV advertising in favor of dental…
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