Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Nonprofit Uses the Funnel to Turn Awareness into Action
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how charity: water has built a marketing funnel that converts sympathy into sustained donor action. They break down the four stages—awareness, interest, decision, action—using real numbers: how a single documentary raised awareness, the use of '100% model' to build trust in the interest stage, the giving Tuesday spike as a decision catalyst, and the recurring donation loop that keeps donors engaged. Luna challenges the assumption that emotion alone drives donations, and Lucas counters with data on transparency…
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