Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nike Marketing Funnel Runs on Sneaker Drops
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Nike builds scarcity and community through its SNKRS app and limited-edition sneaker drops. They walk through the AIDA stages—Awareness, Interest, Decision, Action—and show how each drop acts as a miniature funnel. They discuss the role of exclusivity, the psychology of FOMO, and how Nike's digital strategy keeps customers engaged between drops. Specific examples include the Travis Scott collaboration and the 2024 Air Jordan 1 'Lost and Found' restock. The episode closes with a reflection on whether…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.