Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
In this episode, Lucas and Luna break down how Glossier turned customer feedback into the core of its marketing funnel. Starting with Emily Weiss's blog 'Into the Gloss', the brand used real comments to co-create products like the Milky Jelly Cleanser and Boy Brow. Lucas explains how Glossier inverted the traditional funnel—turning the decision stage into a conversation before awareness. They discuss the risks of this model, including the 2024 restructuring after scaling too fast, and what other brands can learn from Glossier's community-driven approach. A concrete look at…
The skinny
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