Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nintendo Marketed the Switch OLED Without a Launch Event
In July 2026, Nintendo has sold over 150 million Switch units, yet the 2021 Switch OLED launch was notable for its lack of a traditional press event. This episode unpacks how Nintendo used a 'show, don't announce' strategy to move consumers through the marketing funnel: teasing the OLED model via a single YouTube video, leveraging influencer unboxings to build interest, and relying on word-of-mouth for decision and action. Lucas and Luna discuss why skipping a splashy reveal actually reinforced Nintendo's brand as a toy company focused on play, not specs, and how the…
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