Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How ClassPass Built a Marketing Funnel on Scarcity and Access
In this episode, Lucas and Luna dive into how ClassPass built a marketing funnel that turned limited access into an asset. Starting with the company's January 2026 redesign that scrapped the old credit-based system for a simpler tiered subscription, they explore how the brand uses geographic scarcity, time-limited alerts, and studio exclusivity to drive awareness, interest, decision, and action. Lucas breaks down the math: ClassPass ended 2025 with over 35 million visits booked per month across 30,000 partner studios, and a 22% year-over-year increase in active subscribers after the…
The skinny
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