Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the AIDA Model Explains a Rivalry The Cola Wars Through the Funnel
In this episode, Lucas and Luna examine the classic AIDA marketing funnel by looking at one of the most famous rivalries in business history: the Cola Wars between Coca-Cola and Pepsi. Lucas walks through each stage—Awareness, Interest, Decision, Action—using real campaigns like the Pepsi Challenge and Coca-Cola's 'Hilltop' ad. Luna pushes back on whether the funnel is still linear today, and they discuss how both brands adapted to digital and social media. Specific numbers include Pepsi's 1975 market share shift and the 1985 New Coke flop. A concrete, historical lens on a…
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