Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Marketers Are Rethinking the Awareness Stage
In this episode, Lucas and Luna dig into a specific marketing problem that keeps coming up in 2026: the awareness stage is broken. With consumers overwhelmed by ads and algorithm fatigue, old top-of-funnel tactics like broad social campaigns and display retargeting are delivering diminishing returns. The hosts focus on a single, counterintuitive case: how a mid-market outdoor gear brand called Sisu Gear rebuilt its awareness funnel around an unexpected channel—local library partnerships and in-person workshops—rather than pouring more money into Meta and Google. They walk through the specific…
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