How Lego Rebuilt Its Marketing Funnel Through Co-Branding

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages · Jul 5, 2026 · 8m · transcript

In this episode, Lucas and Luna break down how Lego transformed its marketing funnel by strategically partnering with major franchises like Star Wars, Harry Potter, and Nintendo. They explore how Lego used co-branding to move customers from awareness (nostalgia-driven social media buzz) to interest (limited-edition sets that drove organic content creation) to decision (exclusive retail partnerships and price anchoring) and finally action (the Lego Insiders loyalty program and aftermarket community). Along the way, they discuss the specific numbers: Lego's revenue growth from $4.5 billion…