Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LEGO Rebuilt Its Marketing Funnel Brick by Brick
In 2003, LEGO was $800 million in debt, drowning in product sprawl, and had lost touch with its core audience. This episode of The Marketing Funnel Podcast breaks down how the company engineered one of the most dramatic turnarounds in business history — not by inventing a new funnel, but by rediscovering the one they already had. Lucas and Luna walk through the four concrete decisions LEGO made: firing 80 percent of its product line, leaning into the adult fan community, launching the LEGO Movie as a top-of-funnel machine, and using the LEGO Ideas platform as a permanent feedback loop. They…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.