Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Built a Marketing Funnel on Playlists
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into how Spotify turned the humble playlist into a full-fledged marketing funnel. From algorithmic discovery to viral shareability, they trace how Spotify's 'Wrapped' campaign drives awareness, how personalized playlists like 'Discover Weekly' nurture interest and decision, and how the platform's freemium model converts listeners into paying subscribers. Specific numbers: Spotify's 2025 Q4 earnings showed over 250 million premium subscribers, with playlist-driven listening accounting for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.