Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Google Built the Zero-Click Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into Google's zero-click search phenomenon and what it means for modern marketing funnels. By 2026, over 65 percent of Google searches end without a click, fundamentally altering the awareness and interest stages of the classic AIDA model. The hosts explore how Google's own features — featured snippets, knowledge panels, and local packs — have created a funnel that keeps users inside the search ecosystem. They discuss the trade-offs for brands, the rise of structured data optimization, and whether zero-click search…
The skinny
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