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How Allbirds Built a Marketing Funnel on Sustainability
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Allbirds constructed a marketing funnel centered on sustainability, from transparency about carbon footprints to a referral program that turned customers into advocates. They break down the Numbers for Nature campaign, the World's Most Comfortable Shoe positioning, and how Allbirds used the carbon footprint label as a decision-stage differentiator. Lucas explains the sweet spot problem at the top of the funnel, while Luna questions whether the sustainability angle can carry the brand long-term as competition…
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