Shows / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal…
Episodes
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action StagesHow Porsche Built a Brand Funnel Through Racing Heritage
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Porsche built an entire marketing funnel not on digital ads but on racing heritage…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Fails Without a Feedback Loop
Every marketer knows the AIDA funnel: Awareness, Interest, Decision, Action. But in this episode, Lucas and Luna argue that the classic model is missing a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Netflix Built the Attention Retention Funnel
Episode 52 of The Marketing Funnel Podcast examines Netflix's mastery of the attention retention funnel. Lucas and Luna dissect how Netflix uses microdata…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How NPS Scores Can Kill Your Marketing Funnel
We explore why the Net Promoter Score, a loyalty metric created by Fred Reichheld and Bain & Company in 2003, has become a dangerous obsession for marketers…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Costco Keeps Its Marketing Funnel Simple
Costco doesn’t advertise. No TV spots, no digital banners, no celebrity endorsements. Yet it generates over $250 billion in annual revenue and boasts renewal…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Shopify Built a Merchant Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Shopify turned its merchants into its own marketing funnel. Instead of spending big…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Red Bull Built a Marketing Funnel on Extreme Sports
Episode 48 of The Marketing Funnel Podcast explores how Red Bull constructed its entire marketing funnel not around the drink, but around extreme sports…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How IKEA Turned Meatballs Into a Marketing Funnel
In this episode, Lucas and Luna explore how IKEA uses its famous meatballs and Swedish restaurant as a deliberate marketing funnel stage — driving awareness…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into how Duolingo turned language learning into a viral marketing machine. They break down…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
Glossier didn't build its marketing funnel the traditional way — it flipped the classic AIDA model on its head. In this episode, Lucas and Luna explore…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The Economist Built a Marketing Funnel on Intelligence
Lucas and Luna dive into how The Economist transformed its marketing funnel by selling intelligence, not news. Starting with the iconic 1988 poster slogan…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built a Marketing Funnel on Anti-Consumerism
In episode 43 of The Marketing Funnel Podcast, Lucas and Luna unpack Patagonia's paradoxical marketing funnel: a brand that tells customers not to buy its…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Canva Democratized Design With a Freemium Funnel
In this episode, Lucas and Luna dissect how Canva turned a simple free design tool into a massive marketing funnel that converted over 200 million monthly…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Built a Marketing Funnel on Trust and Hosting
In this episode, Lucas and Luna dive into how Airbnb turned the concept of trust into a powerful marketing funnel. They explore the early growth strategy of…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Warby Parker Optimized the Try-On Funnel
Episode 40 of The Marketing Funnel Podcast dives into Warby Parker's innovative Home Try-On program and how it turned the decision stage of the marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Disrupted the Marketing Funnel
In this episode, Lucas and Luna revisit the iconic 2012 Dollar Shave Club launch video—which cost just $4,500 to produce and generated 12,000 orders in the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the PSP Built a Marketing Funnel on Portable Gaming
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Sony's PlayStation Portable (PSP) built a marketing funnel that bypassed…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Turned Canned Water Into a Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into how Liquid Death Mountain Water built a multi-million dollar marketing funnel by…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How NPS Scores Can Kill Your Marketing Funnel
Episode 36 of The Marketing Funnel Podcast explores the dark side of Net Promoter Score. Lucas and Luna discuss how over-reliance on NPS can distort marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Engineered Inbound Marketing Into a Funnel
Episode 35 of The Marketing Funnel Podcast looks at how HubSpot built its entire business model around the inbound marketing funnel. Lucas and Luna trace the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Built a Funnel Through Community
Lucas and Luna examine Lululemon's unique marketing funnel, which turned local yoga studios and grassroots ambassadors into a global community-driven…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Ferrari Built a Marketing Funnel on Scarcity
Lucas and Luna break down how Ferrari turned scarcity into a marketing funnel. By producing fewer cars than demand and tightly controlling who can buy a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Luxury Brands Tighten the Funnel With Scarcity
Episode 32 of The Marketing Funnel Podcast examines how luxury brands like Hermès and Rolex deliberately narrow their marketing funnels at the awareness and…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Allbirds Lost Its Marketing Funnel Magic
Episode 31 of The Marketing Funnel Podcast unpacks Allbirds' rise and fall as a marketing-led brand. Lucas and Luna trace how the sneaker startup built…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LEGO Turned Adult Fans Into a Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how LEGO built a multi-billion-dollar marketing funnel by targeting adults—not just…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Huel Built a Marketing Funnel on Nutritional Replacement
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Huel, the powdered-meal brand, engineered a marketing funnel around a deeply…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Casper Built a Mattress Funnel During the Pandemic
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Casper, the direct-to-consumer mattress company, navigated the marketing funnel…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the New York Times Built a Subscription Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how The New York Times transformed from a struggling newspaper into a digital…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nike Turned the Sneakerhead Community Into a Funnel
Lucas and Luna dive into how Nike built a marketing funnel that starts not with an ad but with a community of sneakerheads. They break down the SNKRS app, the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
Duolingo has built one of the most effective marketing funnels in the app economy by turning language learning into a game. In this episode, Lucas and Luna…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Bumble Built a Marketing Funnel on Female Agency
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Bumble created a differentiated marketing funnel by centering female agency…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on User-Generated Content
Glossier didn't just sell makeup — it built a billion-dollar brand by turning customers into its marketing department. This episode unpacks how the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built a Marketing Funnel on Anti-Consumption
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Patagonia defied every conventional marketing rule by building a funnel based on…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
Spotify Wrapped and the Marketing Funnel
Spotify Wrapped is the most anticipated annual marketing campaign from the music streaming giant. But is it really driving new users, or just making existing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Netflix Built a Marketing Funnel on Personalization
Lucas and Luna dive into Netflix's marketing funnel—specifically how the streaming giant uses hyper-personalized recommendations, data-driven thumbnails…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Red Bull Turned Content Into a Marketing Funnel
Red Bull doesn't sell drinks — it sells a lifestyle. In this episode, Lucas and Luna break down how the energy drink company built a marketing funnel that…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Built a Multi-Billion Dollar Funnel in 5 Years
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect Dollar Shave Club's legendary marketing funnel. From the viral 2012 launch video…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How NPS Scored Can Kill Your Marketing Funnel
Most marketers treat Net Promoter Score as a simple loyalty metric — a number to boast about on earnings calls. But in this episode, Lucas and Luna dig into…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Ritz-Carlton Engineered the Top of the Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how The Ritz-Carlton built a marketing funnel that starts not with ads but with a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Coca-Cola Built a Global Funnel Without Digital
In Episode 15 of The Marketing Funnel Podcast, Lucas and Luna unpack how Coca-Cola built one of the most durable marketing funnels in history without relying…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
The Leica Turnaround How a Camera Maker Defied Digital Disruption
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Leica Camera AG executed a remarkable marketing turnaround by doubling down on…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Starbucks Rebuilt Its Marketing Funnel Around Mobile
Starbucks didn't just add a mobile app — it rewired its entire marketing funnel around the smartphone. In this episode, Lucas and Luna trace how the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Fyre Festival Funnel Failed Spectacularly
Lucas and Luna dissect the Fyre Festival marketing funnel as a cautionary tale. They walk through how influencer seeding, FOMO, and polished content created…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Zappos Built a Marketing Funnel on Customer Service
This episode explores how Zappos built a marketing funnel that turns customer service into the primary acquisition channel. Lucas and Luna break down the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Discord Built a Marketing Funnel on Belonging
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Discord turned a gaming chat app into a billion-dollar community platform — without…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Built a Marketing Funnel on Community
Episode 9 of The Marketing Funnel Podcast: Lucas and Luna break down how Lululemon constructed a marketing funnel that relies on local ambassadors, in-store…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the BBC Built a News Brand Funnel Without Ads
Episode 8 of The Marketing Funnel Podcast dives into how the BBC built one of the world's most trusted news brands entirely without advertising. Lucas and…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Trader Joe's Built a Cult Following Without a Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Trader Joe's has built a fiercely loyal customer base without a traditional…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Irreverence
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Liquid Death — the canned water company valued at $1.4 billion — built a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Built the Inbound Marketing Funnel
In episode five of The Marketing Funnel Podcast, Lucas and Luna unpack the original inbound marketing funnel that HubSpot popularized in the mid-2000s. They…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
In episode 4 of The Marketing Funnel Podcast, Lucas and Luna examine how Duolingo turned a free language app into a marketing funnel machine. They break down…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Casper Blew Its Marketing Funnel
Lucas and Luna dissect the rise and fall of Casper, the mattress-in-a-box pioneer that built a brilliant top-of-funnel brand — then couldn't convert…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Community-Driven Funnel
Glossier turned customer loyalty into a marketing machine. In this episode, Lucas and Luna break down how the beauty brand used user-generated content…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built a Marketing Funnel That Actually Works
In the debut episode of The Marketing Funnel Podcast, Lucas and Luna break down how Patagonia turned its $10 million Black Friday campaign into a masterclass…