Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
Spotify Wrapped and the Marketing Funnel
Spotify Wrapped is the most anticipated annual marketing campaign from the music streaming giant. But is it really driving new users, or just making existing fans feel good? In this episode, Lucas and Luna dissect the Wrapped phenomenon through the lens of the classic AIDA marketing funnel. They explore how Wrapped turns passive listeners into evangelists by creating a personalized, shareable moment that generates massive earned media. With data from 2025's edition — 120 million users shared their Wrapped on social media, netting Spotify 8 million new subscribers within two weeks — they…
The skinny
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