Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Coca-Cola Built a Global Funnel Without Digital
In Episode 15 of The Marketing Funnel Podcast, Lucas and Luna unpack how Coca-Cola built one of the most durable marketing funnels in history without relying on digital channels. They focus on the 'Share a Coke' campaign as a case study in blending mass awareness with personalization—driving 7 percent year-over-year growth in the US and reversing a decade-long decline. The hosts trace how Coke leveraged packaging as media, turning every bottle into an ad and a conversation starter. They also explore the tension between global consistency and local relevance, and why the brand's…
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