Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Ritz-Carlton Engineered the Top of the Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how The Ritz-Carlton built a marketing funnel that starts not with ads but with a specific service script: the 'Ladies and Gentlemen' credo. They trace how three words — 'my pleasure' — create an awareness trigger that travelers remember and repeat. Using the 2019 J.D. Power hotel guest satisfaction survey data and Ritz-Carlton's internal service metrics, the hosts contrast the brand's top-of-funnel approach with Marriott's broader portfolio strategy. They also explore how the…
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