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The Leica Turnaround How a Camera Maker Defied Digital Disruption
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Leica Camera AG executed a remarkable marketing turnaround by doubling down on heritage, craftsmanship, and exclusivity in the age of smartphone photography. They break down Leica's decision to position itself as an 'experience brand' rather than a commodity, its partnership strategy with companies like Huawei and Panasonic, and the specific funnel tactics—from limited-edition drops to Leica Akademie workshops—that rebuilt demand. Lucas cites the company's shift from a 2014 loss of €12 million to…
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