Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nike Turned the Sneakerhead Community Into a Funnel
Lucas and Luna dive into how Nike built a marketing funnel that starts not with an ad but with a community of sneakerheads. They break down the SNKRS app, the exclusive drops, the scarcity model, and the secondary market that keeps the brand top-of-mind. The episode uses concrete numbers: 4 million monthly active users on SNKRS, a 2025 sneaker resale market worth $30 billion, and Nike's estimated 95% gross margin on limited-edition drops. They also explore the tension between exclusivity and accessibility, and how Nike uses storytelling, not just product, to move fans through awareness…
The skinny
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