Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Red Bull Built a Marketing Funnel on Extreme Sports
Episode 48 of The Marketing Funnel Podcast explores how Red Bull constructed its entire marketing funnel not around the drink, but around extreme sports content. Lucas and Luna unpack the strategy behind Red Bull Media House, the $1 billion annual content investment, and how the brand moves consumers from awareness (watching Felix Baumgartner's space jump) to interest (following athletes) to decision (buying a can) to action (attending events). They discuss the ROI of sponsoring 800+ athletes, the role of YouTube and live streaming, and whether this model can work for B2B brands. A…
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