Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Red Bull Turned Content Into a Marketing Funnel
Red Bull doesn't sell drinks — it sells a lifestyle. In this episode, Lucas and Luna break down how the energy drink company built a marketing funnel that starts with extreme sports content and ends with a $7 billion brand. They trace the awareness stage through events like the Stratos space jump, which drew 8 million concurrent YouTube viewers, then follow the interest and decision stages through sampling programs and branded media. Luna questions whether the model works for non-lifestyle brands, and Lucas argues the lesson is about owning a narrative rather than just buying ads. They…
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