Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Irreverence
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Liquid Death — the canned water company valued at $1.4 billion — built a marketing funnel that turns absurdity into awareness, irony into interest, and community into conversion. They walk through the specific tactics Liquid Death used at each stage of the AIDA model: how a funeral for a water bottle generated 3 million views on YouTube, how limited-edition merch lines created scarcity without traditional advertising, and how the brand's 'murder your thirst' messaging drove a 27% conversion rate on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.