Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built a Marketing Funnel That Actually Works
In the debut episode of The Marketing Funnel Podcast, Lucas and Luna break down how Patagonia turned its $10 million Black Friday campaign into a masterclass in AIDA — Awareness, Interest, Decision, Action. They walk through the exact steps Patagonia used: the 2011 'Don't Buy This Jacket' ad that drove 30% sales growth, the Worn Wear program that deepened interest, the repair-as-a-service model that closed decisions, and the 1% for the Planet pledge that spurred action. Lucas argues that Patagonia's funnel flips the traditional script by putting mission before product…
The skinny
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