Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Built a Marketing Funnel on Community
Episode 9 of The Marketing Funnel Podcast: Lucas and Luna break down how Lululemon constructed a marketing funnel that relies on local ambassadors, in-store yoga classes, and grassroots community events rather than traditional advertising. They walk through the AIDA stages—awareness via ambassador networks, interest through educator-led experiences, decision via scarcity and limited drops, and action through loyalty programs. Specific numbers: Lululemon's 0.3 percent of revenue spent on advertising vs. 5 percent for typical retailers, and how their ambassador program started with 15…
The skinny
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