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How Allbirds Lost Its Marketing Funnel Magic
Episode 31 of The Marketing Funnel Podcast unpacks Allbirds' rise and fall as a marketing-led brand. Lucas and Luna trace how the sneaker startup built awareness through celebrity endorsements and a 'sustainable materials' story, then struggled to convert interest into repeat purchases. They examine the gap between Allbirds' top-of-funnel hype and its middle-of-funnel retention problem, using specific numbers: a reported 40% decline in repeat customer sales by 2024 and the company's shift from direct-to-consumer to wholesale. The hosts debate whether the brand's…
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