Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Engineered Inbound Marketing Into a Funnel
Episode 35 of The Marketing Funnel Podcast looks at how HubSpot built its entire business model around the inbound marketing funnel. Lucas and Luna trace the journey from the original 'Marketing Grader' tool that drove top-of-funnel awareness to the freemium product that captured leads, then the certification program that locked in loyalty. They discuss how HubSpot inverted the traditional outbound funnel by giving away high-value educational content, why the 'flywheel' metaphor replaced the funnel internally, and whether inbound still works in 2026 when everyone is…
The skinny
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