Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
Duolingo has built one of the most effective marketing funnels in the app economy by turning language learning into a game. In this episode, Lucas and Luna break down how Duolingo uses streaks, notifications, and social pressure to move users from awareness to daily habit — and how that strategy created a $6.5 billion business. They explore the psychology behind the green owl, the role of loss aversion in retention, and why Duolingo's 'unhinged' TikTok persona is actually a deliberate top-of-funnel play. If you've ever wondered why you can't break a 200-day streak…
The skinny
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