Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
Glossier didn't build its marketing funnel the traditional way — it flipped the classic AIDA model on its head. In this episode, Lucas and Luna explore how Emily Weiss started a beauty blog called Into the Gloss, used reader comments to identify product gaps, and turned that audience into a billion-dollar brand. They walk through how Glossier's pre-launch community feedback loop created virality at the awareness stage, how user-generated content replaced paid ads in the interest stage, and why the brand's 'skin first' messaging drove decision and action. Lucas cites…
The skinny
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