Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Built the Inbound Marketing Funnel
In episode five of The Marketing Funnel Podcast, Lucas and Luna unpack the original inbound marketing funnel that HubSpot popularized in the mid-2000s. They trace the evolution from the classic 'Attract, Convert, Close, Delight' framework to today's flywheel model, using specific metrics from HubSpot's own growth — including how they grew from zero to 100,000 customers by 2021. The hosts debate whether the inbound funnel still works in an era of ad saturation and AI-generated content, and discuss what modern marketers can learn from HubSpot's emphasis on educational…
The skinny
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