Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Community-Driven Funnel
Glossier turned customer loyalty into a marketing machine. In this episode, Lucas and Luna break down how the beauty brand used user-generated content, referral incentives, and a 'skincare first, makeup second' philosophy to build a funnel that converts fans into evangelists. They walk through the specific numbers — including a 40% conversion rate from free samples to full-size purchases — and explain why Glossier's approach to the 'Interest' and 'Decision' stages broke every old-school marketing rule. If you've wondered how a DTC brand grows without…
The skinny
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