How NPS Scored Can Kill Your Marketing Funnel

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages · May 28, 2026 · 7m · transcript

Most marketers treat Net Promoter Score as a simple loyalty metric — a number to boast about on earnings calls. But in this episode, Lucas and Luna dig into why the NPS question itself can distort your marketing funnel if you don't read the context. They look at the surprising case of a 90-point NPS company that saw zero referral traffic, and a 30-point company that grew entirely through word-of-mouth. The key insight: NPS measures the intensity of sentiment, not the intent to act. When you optimize for a high score, you may be optimizing for the wrong thing — happy customers who never…