Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Warby Parker Optimized the Try-On Funnel
Episode 40 of The Marketing Funnel Podcast dives into Warby Parker's innovative Home Try-On program and how it turned the decision stage of the marketing funnel into a competitive advantage. Lucas and Luna break down the numbers: 50% conversion from try-on to purchase, the cost of free shipping and returns, and how Warby Parker used data from the 5 pairs customers try at home to improve recommendations. They discuss why the physical try-on experience matters in a digital-first brand and how Warby Parker's funnel inspired copycats from Amazon to direct-to-consumer eyewear startups…
The skinny
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