Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Starbucks Rebuilt Its Marketing Funnel Around Mobile
Starbucks didn't just add a mobile app — it rewired its entire marketing funnel around the smartphone. In this episode, Lucas and Luna trace how the coffee giant turned a digital ordering system into its most powerful acquisition, retention, and upsell engine. They walk through the specific mechanics: how Starbucks Rewards replaced mass advertising with personalized push notifications, how the app's pre-load model lowered purchase friction to near zero, and why the company's 2025 restructuring doubled down on mobile-first store formats. The hosts also unpack a surprising figure…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.