Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Casper Built a Mattress Funnel During the Pandemic
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Casper, the direct-to-consumer mattress company, navigated the marketing funnel during the COVID-19 pandemic. With physical showrooms closed and consumers stuck at home, Casper had to pivot its top-of-funnel strategy from experiential retail to digital-first content. They discuss Casper's shift to virtual sleep consultations, its investment in podcast advertising and sleep-related content, and how it maintained interest and decision-stage momentum without in-person trials. The conversation also covers the…
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