Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Turned Canned Water Into a Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into how Liquid Death Mountain Water built a multi-million dollar marketing funnel by selling canned water with a punk-rock attitude. They examine the brand's awareness playbook: irreverent social media, viral stunts like selling 'murdered' water bottles, and partnerships with metal bands. At the interest stage, Liquid Death uses dark humor and a 'kill your thirst' tagline to create a cult-like following. The hosts break down how the brand converts curiosity into purchases through limited-edition…
The skinny
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