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How NPS Scores Can Kill Your Marketing Funnel
Episode 36 of The Marketing Funnel Podcast explores the dark side of Net Promoter Score. Lucas and Luna discuss how over-reliance on NPS can distort marketing strategy, citing examples from Tesla and others. They explain why NPS often fails to capture true customer loyalty and how companies can use more nuanced metrics to build a healthier funnel. The episode includes a concrete case of a company that lost its way by chasing NPS targets, and practical advice for marketers on when to trust (and when to ignore) the single-question survey.
#NPS #NetPromoterScore #CustomerLoyalty…
The skinny
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