Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Shopify Built a Merchant Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Shopify turned its merchants into its own marketing funnel. Instead of spending big on traditional ads, Shopify built a platform where every new store is a potential billboard — a storefront that markets the platform itself. They break down how Shopify's freemium trial, low-friction onboarding, and merchant success stories create compounding awareness and decision-stage trust. Specific numbers include Shopify's 1.75 million total merchants, 30 percent year-over-year growth, and a freemium-to-paid conversion…
The skinny
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