Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
In episode 4 of The Marketing Funnel Podcast, Lucas and Luna examine how Duolingo turned a free language app into a marketing funnel machine. They break down the specific mechanics: the streak feature that drives daily awareness, the notifications that create interest, and the freemium-to-premium conversion path that turns users into paying subscribers. Lucas shares the data point that really caught his attention: Duolingo's 29 percent year-over-year revenue growth in Q1 2026, driven almost entirely by its freemium funnel rather than traditional advertising. Luna challenges whether the…
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