Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LEGO Turned Adult Fans Into a Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how LEGO built a multi-billion-dollar marketing funnel by targeting adults—not just kids. They dive into the 2022 LEGO Ideas platform stats: over 2 million submissions from AFOLs (Adult Fans of LEGO), with sets like the Titanic (9,090 pieces) and the Medieval Blacksmith becoming top sellers. They explore how user-generated designs create viral awareness, how limited-edition drops drive interest and decision, and how the VIP loyalty program fuels repeat action. Plus, they contrast this with traditional toy marketing and…
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