Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Luxury Brands Tighten the Funnel With Scarcity
Episode 32 of The Marketing Funnel Podcast examines how luxury brands like Hermès and Rolex deliberately narrow their marketing funnels at the awareness and interest stages to increase perceived value. Lucas and Luna discuss the concept of 'contrived scarcity' — limiting supply to drive demand — and how it contrasts with traditional funnel optimization. They break down Hermès's iconic Birkin bag strategy, where no advertising exists and waitlists are opaque, yet the brand achieves astronomical margins. The episode also touches on Rolex's approach to authorized dealers and…
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